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Stunts and Pranks

Thursday, March 6th, 2008

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Story Notes:

What is it about stunts and pranks that cause such a large following online? That’s what I investigate in today’s Pop17.

I pulled a stunt where I dressed up as Optimus Prime from Transformers and tried to order from McDonald’s for Gizmodo in San Francisco.

The Tokyo Dance Trooper pulled his stunt once and it grew to be an overnight hit. So he did it again and again.

Improv everywhere is the best example of a group of people who have performed stunts over and over. They are most well known for their frozen grand central video. The Best Buy and mobile desktop videos are some of my personal favorites.

Generate, who raised 6 million last week, has signed Improv Everywhere.

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23 Comments to “Stunts and Pranks”

  1. Bradley O'Farrell March 6th, 2008 at 3:38 pm

    Man at the YouTube gathering in NYC in july Eepybird was gonna do their diet coke and mentos thing, but the park police shut them down :(

    I think Nalts lead a bunch of other video bloggers to set off the bottles anyway (and then ran from the park police), but still, it would’ve been cool to see the diet coke and mentos rube goldberg thinger.

  2. sarah March 6th, 2008 at 3:41 pm

    @Bradley O’Farrell, I have seen them at both Maker Faire’s and one of them was in Austin. By the way, I’m going to Austin tomorrow for SXSW. Are you going?

  3. Jacob March 6th, 2008 at 3:42 pm

    Stormtrooper thing was cool.

  4. Bradley O'Farrell March 6th, 2008 at 3:47 pm

    Ah, I wanted to go, I’m from the Austin area and my friend Callianne’s band is going (Beasts and Super Beasts) but I have three hour weekend classes at CUNY and I already missed too much going to As One last week. Oh well, it looks awesome though, maybe I’ll go next year.

  5. sarah March 6th, 2008 at 4:04 pm

    @Bradley so you are at CUNY? Cool! Do you know Jeff Jarvis? He teaches there and I’m a big fan of his.

  6. Dennis Bjørn Petersen March 6th, 2008 at 4:07 pm

    The Improv Everywhere are fantastic. Is it too 70’s to call it happenings? ;)

  7. Boring Market March 6th, 2008 at 4:17 pm

    Do you ever think that Stunts and Pranks take away from the respect earned from other people and purpose of what a person does? Doing something crazy can throw your name out there, but what if no one will let you interview them for fear that you might do something crazy on camera?

  8. sarah March 6th, 2008 at 5:12 pm

    @Boring Market, your comment makes me think about Gizmodogate. Remember when Richard turned off the TV screens? That was a huge prank at CES this year. It even got in the NY Times. I suppose that prank hurt Gizmodo because a lot of bloggers bashed them. What do you think?

  9. Bradley O'Farrell March 6th, 2008 at 5:47 pm

    I just started there this semester, and I’m doing night classes and stuff, so, I don’t know him, but I’ll look out for his name next time I register.

  10. sarah March 6th, 2008 at 7:03 pm

    @Bradley, please do so. If you have time read this blog post about it:
    http://tinyurl.com/2vakdv

    I wrote it at the Always On conference and even got an interview with Jeff Jarvis!

  11. dale boyce March 6th, 2008 at 7:18 pm

    That is so funny with the transformer head. You have some good ideas Sarah!

  12. sarah March 6th, 2008 at 8:01 pm

    Thanks Dale!

  13. Bradley O'Farrell March 7th, 2008 at 1:41 am

    Cool Sarah, I just subscribed to his blog.

    My Google Reader is all like nom nom nom.

  14. HART (PetLvr) March 7th, 2008 at 3:46 pm

    Hmm..I want one of those Optimus Prime things :D

  15. Vinvin March 7th, 2008 at 4:25 pm

    It was cool to meet you… ;-)

  16. Sarah Meyers March 7th, 2008 at 5:33 pm

    Hi Vinvin, nice to see you too! Thanks for watching and commenting.

  17. Boring Market March 8th, 2008 at 6:33 pm

    @Sarah, I think Gizmodo would be less likely to get invited to these high profile conferences, though they are a pretty big name to get in anyways. In my mind, they lost a lot of creditability as a blogging network because it strips them of authority and they have lost a lot of respect in the blogging community.

  18. Sarah Meyers March 9th, 2008 at 10:37 pm

    @Boring Market, that’s what Robert Scoble says. It did that to Gizmodo for sure and there were people who were torn in both directions. I took it as a joke, but most people took offense to it. Woz is also a prankster and thinks it’s a harmless joke too.

    One thing is for sure: we won’t forget gizmodo gate.

  19. Becky C March 10th, 2008 at 7:33 pm

    Sarah, I enjoy your videos and insight. Totally constructively speaking, I felt like this was a nice overview for someone who might not be familiar with these viral stunts, but didn’t offer much that most of us here don’t already know. An interview with one of these pranksters might have been a nice bonus (but perhaps not feasible–I don’t know). I look forward to hearing more on this and other great stuff in the future. :)

  20. Optimus Primus March 10th, 2008 at 10:35 pm

    Yeah but what if you actually do work at McDonald’s and you’re watching the latest video. Wouldn’t it be annoying? Oh! it’s supposed to be a stunt I forgot. It’s miraculous what boobs can do for you, whether it be sponsorship or venture capital.

  21. Hai Der March 11th, 2008 at 2:59 pm

    Yeah, that video of your Transformers prank is over a year old..

  22. sarah March 23rd, 2008 at 12:20 pm

    @Hai Der, it’s not over a year old. I filmed that six months ago in 07. That video I made rounded up about a million views across all platforms and is growing.

    That video was a pretty big deal. It even got me on ABC news.

    x, Sarah aka Optimus Prime.

  23. 96b8464de1b4 May 11th, 2008 at 2:46 am

    96b8464de1b4…

    96b8464de1b401f4694f…

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