Making Money Online
Tuesday, October 21st, 2008
Music by Podingtonbear.
New York City, the home of Madison Avenue, held Advertising Week and brought together thought leaders in online advertising to share ideas. We went for The Real Time Matrix to hear people’s ideas and experiences making money online. From publishing to advertising, being creative will make you stand out from the rest.
iTunes
Miro
RSS
overall, pretty good, but your head nodding gets a bit distracting.
Video was well done. Thank you for the information! Most common word seems to be “engage.” As a social networker myself, I’ve been on Friendster and I’m currently on MySpace, LinkedIn, and Facebook. I’ve also started my own niche social network, My Modern Metropolis, because I truly believe that people want to share their experience. I hope to bring in advertisers in a natural way so that the advertisers get to build a relationship with their consumers in an engaging and authentic way.
More to come…
Alice Yoo
Founder & CEO
http://www.mymodernmet.com
Those are some really great perspectives! Thanks Sarah for their interviews! This production was really awesome!
Hi Alice,
Thank you for your insightful comment. I agree that if you can get people to share their experiences and tell their stories you will engage in a relationship with them. It’s the best when the advertiser gives back to the conversation.
Thank you!
Oh and Limerick, we put extra work into the production quality of this video. Now i need to let everyone know I made it.
I’m finding that watching and interaction is key, but if you can incorporate some type of point value to the interaction, and reward system, it tends to increase the return rate. And after all, that’s the whole point.
I completely agree with you. That’s why I just got the idea to create a contest where I give out a nokia cell phone to the best idea for online advertising. It will be around this video. I’ll post a response video to this video outlining the rules to the contest. The cell phone would be the reward system. I’m trying to put together the contest now. How do you suggest I go about making “point value?”
Maybe structure a question of the day on Pop17, every Thursday, or in the video’s you make.. Advertise the day and times to up the viewers. If you need subscribers, you can add point values to that as well.
Subscribe to Youtube= 2 points
Subscribe to Pop17= 2 points. and so on.
Now you will need help to keep track of all the peoples doing this..It would take time to work all detail out. Maybe keep it to a monthly contest?
this is a comment…lol
Funtime, this is very smart. I like the points idea. Don’t you think that making a video response would get the most points. Like if you make a video response you get 5 points. You get 1 point for commenting, 2 points for subscribing and you get more points for making recommendations to your friends. If you recommend your friend to subscribe then you get 2 points.
Can anyone else think of other ways to interact to get points?
If I think of anything else I’ll write it here.
Maybe set up a link to your sponsors through your Pop17 site, and give points to those who subscribe to the sponsors sites too. I mean, who knows, if you can bring people to your sponsors sites, and it catches on, others too may want to sponsor you too.
Oooo yea! That would be 5 points for sponsors. And I know!! 5 points for anyone who uploads a photo or art design.
You will have to work out someway of keeping track of all the traffic. I’d start simple, and build it up. I believe there are some programs out there that can tally the counts automated. I don’t have any names at this time, but you could make a few inquiries from your sources and I’m sure something would surface.
I can find a way to track the stats. I can try to track the stats with Real Time Matrix and additional stats like comscore. Maybe there is a company out there that provides these services. Does anyone know of one?
Hey Sarah, also subscriber/members could get points (or let’s say credits) based on the number of people they successfully deliver to pop17 as new subscribers. A deep database of members is a real lure to sponsors, particularly a database with a strong and identifiable niche (raises the stakes for targeted display advertising and sponsor brand campaigns.
Good luck with it all and fleeting greetings from New Zealand, hope New York’s turning on a fabulous day!
Oh, by the way, thanks for this vid-report. Really informative. I’m going to use it as an info-resource. Great stuff Ms Austin!
Oh 2, tracking… Advertising Agencies seem to favor a market intelligence tracking and media matrix service over another. Here downunder Nielsen Net Ratings is essential. Your ad agencies would be able to advise which is right for you. OK, NZ out!
Ok! Do you think that some ad agencies will let me work with other ad agencies at the same time?
Thanks Crout!
Yea, the ad agencies simply want publishers to use a market/media intel tracker service that counts and calculates the same numbers so they are comparing apples-to-apples so to speak.
The ad agencies hold a host of advertisers on their books, and compete among themselves for clients. Your need as a publisher is to establish relationships with the agencies that hold the right kind of advert and sponsor clients that want to brand to your audience demographic. They will want traffic volume: UB’s (unique browser stats), PIs (page impressions), time on site, reach etc. Also, the agencies will advise on the best ad-server services available to you that tracks how much traffic you are exposing the client’s brand to and how much traffic you are delivering to client.
I’M RAVING ON!!! Sheesh there’s a thesis in all this! :)
It was a great interview. Seems like community sites (social media) are the way to go. Facebook must/should be making loads of “mula” off of advertising. You should interview the producers/creators of some of those community sites. Rock on Pop17!
Go Giants!
Just another thought, if you do have more than one person with equal amounts of points, you may have to devise a “pull the name out of the hat” type raffle. And yes, refer a friend, for points, will keep them coming too. You don’t want to rule out people that already subscribe to you.
I’ve watched all of your Pop17 videos and I would say this was one of your most “professional” news reports, e.g. no joking around, good editing, interesting, brief. I do agree with Andy that a little less head nodding would make it even better.
hahahah! You should go check out the comments on YouTube. They are insane so far!
I wish there was another way to monetize a site effectively without advertisements. We are uber saturated from all media and even driving down the street we see ads. A subscription model would give you the nicest looking sites and I would not object to a modest payment just to eliminate ads. I have a feeling that is not popular tho. Not sure how points could add up to $$ or at least to make a living wage. Good topic to get you thinking.
There are creative ways to do this, tonyEnn. :-)
Come on and tell me your creative ideas! I like the points idea, but don’t see how it will make me money. I can see how it could indirectly make me money, but don’t see a direct way to make money from giving out prizes.
Oscar, seriously, if you are out there your video game prize is coming soon.
Sorry I am late on sending you that prize you won on the live show! You will get it.
See, I do give out prizes and I have a nokia phone I’d like to give out.
Online ads are hot! Yea.
nice
woa, thank you.
this is one of your best videos.
wohoooo!
For the short time you’ve been doing this, you have some big name sponsors. You must be doing something right. I think you can integrate them into you podcasts like Leo Laporte does with Audible with pick of the week and free book give-aways. Much more palatable than popup ads in the middle of a video. It doesn’t hurt to throw a free ipod or-the-like to keep viewers and draw new ones once in a while too. Cali Lewis was able to quit her day job so it must be possible.
I agree with tonyEnn the push technologies (syndicated embeds and pods) equals target marketing to sponsors. Sarah’s got all the ‘i’s dotted. And totally agree Cali Lewis and Neil at GBTV are a great example of making it work. A trusted agent company allowed them to focus on their talent. Seems the key to it. Gooooo Sarah, your shows and concept are great!
Cali Lewis is my hero. Take a tip from her.
too serious sarah!
Ups, are you talking me seriously? dont worry about that my friend, you know why… i have a lot of patience =), but i want to win your white iphone the next time ok? X) hi!!
What?! My white iphone? No way. Back off hahahaha!
@dale boyce, I’m too serious?
Noway? Why? Sarah Whyyyy? bb =)ok bye! Ha! X(
Because I love it. :-)
Ok, i know…. maybe later XD! when the new iphone appear. pow!