Content Is King

May 11, 2009 / Videos

Download: I’ve had a few friendly feuds about what it means to be viral. Faris Yakob says, “as the viral / spreadable discussion continues, it is important to remember that how you think about something does matter, because the metaphors we use can change how we approach things.” Meme videos spread because we decide to share them with our friends. They’re “viral,” but not the “cold” kind. Or worse, like Swine flu. Their views depend on our ability to communicate [...]

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