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If Groupon Had Created A Great Advert For The Super Bowl…
By now many of you will have heard the controversy around Groupon’s Super Bowl Advertisement (embedded below): I was shocked the first time I saw this. It was so poorly done, tasteless and down right offensive. Yet, if Groupon had created a great, non offensive Super Bowl advert, would it have made a difference? Well, it certainly would have helped them maintain a positive brand image. There is nothing worse then a poor brand association in today’s media saturated world [...]
