Lifecaster: Sarah Austin Branches Out

Sarah Austin was one of the first live streaming, life-casters popularized on Justin.TV. She gained a massive following online with her personal branding and web casts. Sarah graced the cover of Personal Branding Magazine, Vanity Fair magazine and is known for her comments on CBS, MTV, Fast Company Magazine, G4TV, Gizmodo, Portfolio Magazine, and the San Francisco Chronicle.

The New York Times, grouping her as a central figure in the new emerging subculture of New York techie night life, described her as “the founder of Pop17, a web site posting her video interviews with tech-world celebrities.” Vanity Fair magazine groups her in America’s Tweethearts for her twitter celebrity status in February, 2010. Sarah Austin is so popular that she has 30,000 followers on twitter, combined, and her online show reaches 60,000 video views per hour on Justin.tv. Sarah’s rated the #1 most influential woman on Facebook by Facebook Grader and Now Public‘s algorithm defines her as the #2 most influential women amongst New York tech bloggers, just behind Arianna Huffington.

Leave a comment, rate, share and subscribe this video if you want to see more videos like this in the future. The footage was shot for The Lights which premiers September 9th, 2010 in New York City.

 

9 Comments

  1. John Raser says:

    That voiceover creeps me out.

  2. ob27 says:

    Good video – it's interesting to see the other side and look at what is happening behind the scene. We discover you as a person outside the “www landscape” and this brings traits of your personality which shows you as “real” person (and not a virtual one).
    I agree with John though – the computerized, robotic voice is creepy.

  3. Sarah dont hide her personality front of camera, she has pretty good issues to make show interesting,and easy to follow, one of the bests, ive seen…:-) and yes,she is pretty sweet lady

  4. Jeffreyd2012 says:

    Sarah Austin is awesome. She is a true professional in her videos. I look forward to seeing what ever she makes. She has interviewed celebrities, and been on tv. She is entirely sexy and will go far! ……Jeff….She knows its true..

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  6. Felix D says:

    Creepy voice: +1. Ironic that a piece about Sarah Austin is posted by none other than…Sarah Austin?

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