If you don’t know the famous video on YouTube called Here…

If you don’t know the famous video on YouTube called Here It Goes Again then watch it. It’s the song where they dance on treadmills. (That’s what they are called right? It’s those machines for running you find at the gym). 

Via Dezeen: Moritz Waldemeyer has designed costumes for rock band OK Go, featuring LEDs that spell the band’s name.

When the band appears on stage, LED lights embedded in their jackets run through a sequence that makes up the letters O,K,G,O – like a Vegas slot-machine scrolling through its symbols to spell the band’s name.

OK Go are one of the world’s most dynamic alternative rock bands, known for their infectiously offbeat music and radically innovative low-budget videos. The video for “Here It Goes Again” – known globally as “The tread-mill video” – has become one of the most watched music videos of all time. Now they want to take their stage performances to the same level. Their collaboration with Waldemeyer is the first exciting step on that journey.

Recognised as one of the most innovative and exciting designers of his generation, Waldemeyer, aged 33, was born in East Germany. He moved to London twelve years ago where he trained as an engineer at Kings College and completed his Masters degree in 2001. Since then, he has collaborated with many of the world’s top architects and fashion designers including Phillippe Starck, Zaha Hadid, Thomas Heatherwick and Hussein Chalayan. His work is a fusion of technology, art, fashion and design.

The costumes were first shown on 22 November at KOKO night club, as part of the Smirnoff Electric Cabaret. A new era of rock flamboyance has begun.