Facebook Launches Facebook Live

Facebook launched its’ official live stream channel last Friday with a chat with America Ferrera at Facebook headquarters in Palo Alto, California.

In an attempt to keep their 500 million users engaged via live video Facebook will be utilizing this new product powered by Livestream as a PR outreach channel. They will be streaming new product announcements, chats with celebrities and influencers as well as special events such as f8 on a regular basis. This will be a great addition to their current user outreach efforts such as the official Facebook blog.

The channel also makes it easier for Facebook to connect with their user base by adding “ask a question” and “chat” features along with the status feed so questions and comments can be addressed in real-time.

Read more about Facebook live on InsideFacebook and Mashable.