Sarah Austin
Here is an annotated list of Sarah Austin’s professional achievements over the last few years. To read a little about what others say check out Wikipedia.
Before LiveStream, the production control room was one fixed location, and all collaborators in the process had to be in the same building. Remote cameras for communication were possible, but also expensive since they required satellite feeds. Today, that is not the case.
LiveStream supports the production of the Pop17 weekly live shows. These segments deliver breaking news in real time to an audience of thousands of people at one time. With the robust catalog of branding options LiveStream provides, the broadcast looks like a major new broadcast. In fact, Fox News, PBS and CSpan use LiveStream as a platform to expand their online presence.
They do not have exclusive rights to the content, which allows the Pop17 show to simultaneously broadcast to other platforms.
Pop17 chose LiveStream as one of many options. It is an innovative media tool for professionals, as well as beginners who need the necessary tools for you to create their own 24/7 online television channels.
B) Justin.tv 
Justin.tv is building a destination site for broadcasting and watching live video online while chatting with friends. The company’s mission is to enable viewers and broadcasters to interact and exchange ideas in real time through chat and live video.
Their mission, in their own words:
“In the past, live broadcasting was only available to large media corporations who were willing to spend millions of dollars. Today, Justin.tv has democratized live video by shrinking all of the functionality of an expensive TV satellite trunk into a simple laptop or desktop computer.”
Justin.tv began when Justin Kan strapped a camera to his head and broadcasted his life 24/7. Others followed including me. I became a popular lifecaster with 3 million views and 5,000 fans. To see references to my lifecast on the wikipedia article go here.
Founded in 2005 and based in Berkeley, CA, Real Time Matrix is the leader in matching technology. The Company offers the Brand Vortex™ for major brands and publishers. Their patent-pending technology continuously delivers personalized, live web content at massive scale. The technology is also licensed to enterprise service providers.
The Real Time Matrix built a social network application and widget for my lifecast and Pop17 videos. The application lives in Myspace, Facebook and Hi5 allowing for cross network comments and real time interaction.
Sarah is their social media advisor.
D) TechCrunch 
TechCrunch, founded on June 11, 2005, is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space.
TechCrunch is co-edited and founded by Michael Arrington. He is one of the most influential bloggers on the internet and made the Time 100. TechCrunch is featured on CBS News, Technorati 100, Feedster 500 and is on Cnet top 100 blogs. The Times of London named it one of the top 50 best business blogs in 2007. He spoke about me at the Video On The Net conference in 2007 and stated, “Sarah Meyers Austin is my favorite video blogger.”
TechCrunch sponsors the Pop17 online video show every month.
Sarah Austin hosted the Crunchies 2007 created several videos for the TechCrunch blog since 2006.
Virgin America is the the brainchild of British entrepreneur, Richard Branson. It is a major U.S. airline. Virgin America flies throughout the United States.
Sarah is their media brand advocate and Virgin America sponsors the Pop17 show.
F) PerkettPR 
PerkettPR, Inc. provides result-based communication solutions for emerging and established technology leaders. With consistent and persistent strategies, we deliver creative and effective PR campaigns for national and international clients at every stage of growth. PerkettPR provides exclusively senior-level counsel with the foresight and planning to stay ahead of a rapidly evolving market.
PerkettPR is one of the first sponsors of Pop17.
J) Cocomment 
is a new service which allows you to enjoy the full potential of comment-based conversation on the web. Before coComment, comments made across different sites (such as blogs, photosharing services, news sites, and others providing the ability for readers to leave comments) did not come together into a clear conversation, but were fragmented, hard to follow, and untrackable discussions.
Using coComment, you can now keep track of all the comments and discussions your are participating in or observing on the web. When someone adds something to the comment stream or discussion, you’ll be notified. If you’re a blogger, you can display the comments you make elsewhere back on your own blog.
Cocomment was a Sponsor of Pop17 for three months.
K) Viddler 
Viddler is a video community like YouTube, but geared toward tech bloggers. They are like YouTube because they host videos and stream in flash, but focus more on internet video shows like Rocketboom, Revision3 and Engadget.
Pop17 is a promotional video show on hosted on Viddler. They feature Pop17 on the homepage of their website and bring me out to conferences like the New Media Expo in Las Vegas to promote their products.
Viddler and Pop17 partnered for Austin’s SXSW interactive video site and created the official video website for the New Media Expo in Las Vegas.
L) Nokia 
Nokia is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland’s capital Helsinki.[4] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with 128,445 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008.
Nokia sends Pop17 the equipment that we use and talk about on the show or give away in contests on the Pop17 blog.
M) Intel 
Intel is the world’s largest semiconductor chip maker, based on revenue[3] The company is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel was founded on July 18, 1968, as Integrated Electronics Corporation and based in Santa Clara, California, USA. Intel also makes motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors, and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore, and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel’s successful “Intel Inside” advertising campaign of the 1990s made it and its Pentium processor household names.
In July 2008, Intel announced the Intel Insiders, a group of industry experts whom help Intel with the ins and outs of social media. The board consists of 10 industry experts in social media who are given products before they launch to test out and give feedback. The insiders are the social media advisors to the company. Sarah Austin was the first Intel insider recruited for the company. She lead several key initiatives such as CES 09, insider widgets and the development of an Intel web show produced by Rocketboom which, combined, have raised over three million media impressions online and one contest called “What’s Inspires You?”.
This video shows the Intel insiders being briefed by the head of marketing, Sean Maloney.
N) Flixwagon 
Flixwagon is a free mobile video service.
For 3 months Flixwagon sponsored Pop17 to stream videos to their website and embed their player on the Pop17 website.
MTV used Flixwagon’s mobile to web broadcasting platform on the Nokia 95 cell phones to cover Super Tuesday on MTVnews.com and ChooseorLose.com.
O) Paramount, Viacom Company 
(originally known as Paramount Classics) is the specialty film division of Paramount Pictures (which in turn is part of Viacom), charged with producing, purchasing, distributing and marketing films, generally those with a more “art house” feel than films made and distributed by its parent company.
Paramount Studios hired me to make an online video show around an event at Paramount Studios in Hollywood, California. Sarah Austin did red carpet interviews and interviews backstage with bands including The Killers. The video was featured on their website and the website of their creative agency.
Currently Sarah is on the official press list for Paramount Vantage, where she covers film screenings and red carpet events in New York City and pop17 helps to promote Paramount Vantage Films.
P) Google/YouTube 
The Google content network comprises hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the content network, you can expand your marketing reach to targeted audiences–and potential customers–visiting these sites every day. There’s no larger network for contextual advertising in the world.
The YouTube partner program is a group of independent video creators and media companies who are looking for online distribution and who meet our qualifications. Becoming a partner gives you the ability to share in ad revenue from your YouTube videos. To qualify you must create original videos, own copyrights and distribution rights and regularly get thousands of views to each video.
Pop17 is in the partner program and featured in YouTube entertainment. The Google Content Network delivers video views by embedding partner videos on partner sites, as long as the videos are sponsored or backed by advertising.
Q) Rocketboom 
Rocketboom is a daily international news program based in New York City. They cover and create a wide range of information and commentary from top news stories to contemporary internet culture.
Pop17 and Rocketboom were production partners for one year. They assisted on the video blogging side of production. Pop17 enjoyed full access to all of their resources including PR, production, web design and editing on Final Cut Pro.
R) SeaWorld 
SeaWorld is the world’s premier marine mammal adventure park with up-close animal encounters, world-class attractions and unforgettable performances that immerse guests in the mysteries of the sea. Whether coming face-to-face with Shamu, petting dolphins, counting the teeth on a shark or feeding seals and sea lions, vacation adventures become lifelong memories at SeaWorld. For more than four decades, this beloved marine park has entertained hundreds of millions of guests with breathtaking animal experiences and awe-inspiring shows, as well as dynamic rides that twist, turn, and drench guests with unprecedented thrills.
For one week in February, Pop17 was sponsored on an all expense-paid trip to Orlando to fully enjoy all the tourist offerings at Sea World and surrounding amusement parks.
S) Ford Motors 
Ford is an American multinational corporation and the world’s fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake in Mazda of Japan and Aston Martin of England. Ford’s former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008.
Ford is Pop17′s Platinum sponsor. Specifically, Sarah is a brand ambassador to Ford Motors representing the 2010 Ford Fiesta. Sarah appears on national TV and online venues to talk about Ford products such as MyFord Touch and Ford Safety.
A couple videos I’ve done for Ford:
T) Tmobile 
Tmobile is a mobile network operator headquartered in Bonn, Germany. It is a subsidiary of Deutsche Telekom and belongs to the FreeMove Business alliance. They are a service that provides digital calling unlimited nationwide.
Sarah is a brand advocate promoting the Tmobile Sidekick LX to the United States internet audiences and abroad. Tmobile sends phones and service plans to give out on Pop17.com. Tmobile sponsors Pop17′s twitter by donating $10 via text 90999 to Haiti for every retweet on twitter of @pop17
U) Universal Pictures Leap Year 
Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment. A high quality and diverse product mix is delivered to the growing global marketplace through a variety of internally developed titles, co-productions, local acquisitions, specialty motion pictures, direct-to-video titles, specialty video, classic titles, and consumer products. These films and videos then provide content for television, and further drive the recreation business, consumer products, and other ancillary businesses.
With Real Time Martix I promoted the social media campaign for the new film, Leap Year, starring Amy Adams. After my promotions, in conjunction with a media buy with Traffic Market Place, I increased the facebook fan page from 3,000 fans to 100,000 fans and ran a contest to collect 700 stories from fans.
V) Absolute Vodka 
Since March 2008, Absolute Vodka has been owned by the French firm Pernod Ricard, having been sold as a part of the V&S Group, which was owned by the Swedish government.
Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the United States is Absolut.
As a contract consultant, with the worlds best Ad Agency this decade TBWA-Chiat Day, Sarah organized, managed and executed the social media strategy for Absolute Vodka 2010. The result: a two million dollar increase budget to Sarah Austin’s “5 Social Media Behaviors” through TBWA.
W) Vancouver Olympics 2010 Best Of Us Challenge
Sarah Austin is involved with the 2010 Olympics as a social media motivator. With Mekahism, storytelling for emerging media, we created a video challenge to encourage young people to get more involved with physical activity.
X) Better TV 
Better, a nationally syndicated lifestyle TV show, aims to make your life “better” by focusing on trends, beauty breakthroughs, finances, fitness, sex, decorating and all hot topics that affect your family and relationships.
Some of our past celebrity guests include Paula Abdul, Kim Kardashian, Jerry Seinfeld, Vanessa Williams, Ivanka Trump, Naomi Judd, Maria Shriver, numerous daytime soap stars, and many other talented celebrities. Sarah Austin serves as a correspondent for the Better television series, where she explains topics and trends about social media.
Y) Ogilvy PR 
Ogilvy Public Relations Worldwide is a global, multi-disciplinary communications leader operating in more than 70 markets. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results.
Ogilvy and Sarah are working together on the Intel Insiders with Intel and CES 2010 with Ford Motor Company. Sarah responds directly to the Vice President. This is a unique and unprecedented relationship.
Z) Watchitoo 
Watchitoo, a web-based service, enables people to collaborate around and consume content in real-time. The platform eliminates the boundaries of content sharing and social networking allowing users to interact with a broad array of content while communicating using video and text chat in a synchronous or asynchronous web environment.
Founded in January 2007 by Rony Zarom, Watchitoo CEO, said “Sarah Austin is the leading lifecaster online who inspired Watchitoo from the ground up.”
Watchitoo sponsored Pop17 at CES 2010 in Las Vegas.
Z 1) Media Temple 
(mt) Media Temple, Inc. is an industry-leading, privately held, profitable web hosting and software application services company based in California. Since 1998, our company has provided businesses worldwide with reliable, professional-class network environments to host websites, email, business applications, and other rich media content. We are a friendly, accessible group of “technology agnostic” engineers, support professionals, and business developers focused on the continued financial success of our company while adding value to the services we provide.
Media Temple sponsors Pop17.com and SarahAustin.com every month.
Z 2) EuroVision 
Eurovision is an annual competition held among active member countries of the European Broadcasting Union (EBU).
Each member country submits a song to be performed on live television and then casts votes for the other countries’ songs to determine the most popular song in the competition. Each country participates via one of their national EBU-member television stations, whose task it is to select a singer and a song to represent their country in the international competition. The Contest has been broadcast every year since its inauguration in 1956 and is one of the longest-running television programmes in the world.
Sarah consulted EuroVision on how to drive their network content toward the future of Television- 3D immersive experiences.
Z 3) MTV 
Since its premiere, MTV has had a profound impact on the music industry and popular culture. Slogans such as “I want my MTV” became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.
Sarah Austin consulted for MTV on the future of entertainment and social media. MTV invited her to attend and walk the red carpet at the 2009 MTV Movie Awards at Universal Studios in Los Angeles. They sponsored her trip and featured her tweets on twitter. She was interviewed by popular MTV VJ, Sway, at the after party. Sarah is currently working with an MTV producer on developing a docu-dram series.